A’ Design Award Winner for Interior Space and Exhibition Design Category in 2015

Design Supermarket

INSPIRATION:
To enhance the moment of choice of a consumer product, affordable but high quality. To make the time to purchase a consumer product in a unique and exclusive supermarket. To give the sensation of being pampered.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unique images combined with a high-impact format. Scenes of a chef at work in a kitchen, photographed by Aleandro Battistini of Parma, the most authoritative Italian food photographer. Suggestive and emotional black and white photographs with touches of colour to highlight freshness and quality. The minimal signage creates an easy to follow path inside the supermarket.

OPERATION / FLOW / INTERACTION:
It was a project designed to allow the suppliers to do it thrmselves . A set of guidelines was prepared with all the print files needed to develop and prepare each location. The flow inside is designed to be clear and easy to follow. The easy to read signage makes products easier to find.

PROJECT DURATION AND LOCATION:
This project was started in 2012 and the first supermarket in Merano was inaugurated in January 2014.

FITS BEST INTO CATEGORY:
Architecture, Building and Structure Design

PRODUCTION / REALIZATION TECHNOLOGY:
Project created in collaboration with the technical department of Aspiag. Metacrillato was used for the photos and for the signage. This material was chosen because it combined an impressive visual impact at a low cost. The materials were also chosen becasue they are easy to remove if and when needed for future changes. It is also has a low environmental impact.

    

SPECIFICATIONS / TECHNICAL PROPERTIES:
Each large format photograph was printer on Metacrillato. It was a modular design and each part is 3m x 4m. This system was chosen so it could be adapted for retail locations of various sizes.

TAGS:
Supermarket, Premium, Quality, Freshness, Retail, Retail Design, Retail Location, Corporate Identity, Signage

RESEARCH ABSTRACT:
Before deciding on the final formar, we researched the “personalites” of the other supermarkets in the company (EuroSpar). The aim of this project was to create a supermarket unlike the others (DeSpar Express, InterSpar, DeSpar Market and EuroSpar). This new format, EuroSpar Premium has its own innovative and distinct “personality”.

CHALLENGE:
The main problem that we wanted to overcome was that supermarkets in the group were expenive to realise. We were also tasked with creating this new type of supermarket at a cost that was lower than the others.

ADDED DATE:
2014-06-12 08:18:45

TEAM MEMBERS (5) :
Fabio Bignardi, Roberta Zanetti, Claudio Piccinini, Giulia Trotta and with the marketing department of Aspiag Group

IMAGE CREDITS:
DOC Design Modena – Italia, 2014.